Aliagroup believes “Values Drive Value”

Values continue to direct the growth and business of Aliagroup companies. These five core Aliagroup values, based on very simple and time tested truths are the foundation of the way we do business:-

  • Integrity - We conduct our business fairly, with honesty and transparency. Simple and non-negotiable.
  • Relationship - We focus on building relationships within the entire value chain, and strongly believe everything else will follow.  Contracts do not last - Relationships do.
  • Ownership & Understanding - We take ownership of all that we engage in, for our clients and for ourselves, this leads to obtaining a deep understanding of our markets, its consumer and the brands (products & services) that we shepherd. We are not agents. We build. We do not trade. That is our mantra to self.
  • Community - We are here for the long term and are building businesses for the next generation of consumers and stakeholders alike. This necessitates including the community and environment which will shape this inclusive growth. We are clear : No community - No long term business.
  • Empowerment - We firmly believe that the world progresses as successive generations are smarter. We wish to hasten that and empower our people earlier. In any case one cannot do everything on your own. We believe that the Number one responsibility of leaders is to create other leaders.